Core brand website strategy, design, build and deployment on the Sitecore Digital Experience Platform (DXP). Combining a modular component build with existing web-app tools to deliver a first-class digital product.


Caltex is a leading petroleum and convenience retailer in Australia, operating a vast network of service stations and providing fuel, lubricants, and other automotive products to consumers and businesses. With a commitment to delivering exceptional customer experiences, Caltex sought to revamp its core brand website to provide users with a first-class digital experience.


Caltex faced the challenge of enhancing its digital presence and improving customer engagement through its core brand website. The existing website lacked the desired user experience, scalability, and flexibility required to meet the evolving needs of their diverse customer base. Caltex aimed to create an innovative, modular, and immersive digital platform that would resonate with users, drive brand loyalty, and attract more visitors to their service stations.


The automotive marketing agency devised a comprehensive approach to transform Caltex's core brand website into an industry-leading digital experience on the Sitecore Digital Experience Platform (DXP):

Sitecore DXP Integration and Modular Component Build
The agency leveraged the Sitecore DXP to lay the foundation for the website's new digital experience. They adopted a modular component build approach, enabling them to create flexible and reusable elements that could be easily assembled and customized based on user preferences and needs.

Multi-disciplinary Collaboration for Best-in-class Experiences
The agency formed a cohesive team comprising strategy, tech, UX, and creative experts to work in tandem. By fostering collaboration and synergy across departments, they ensured that the website's design and functionality aligned seamlessly with Caltex's brand identity and user requirements.

Effective Project Management and Commercial Focus
The agency appointed experienced account service and producers to oversee the project's execution. They meticulously managed the project timeline, budget, and deliverables to ensure timely completion without compromising quality. The team also developed comprehensive Statements of Work and devised 'large picture' project planning to provide clear roadmaps and milestones.

Client Service Excellence and Expectation Management
The agency prioritized first-class client service, actively engaging with Caltex throughout the project. They maintained open communication channels and regularly updated the client on the project's progress, addressing any concerns or feedback promptly. By managing expectations effectively, the agency aimed to exceed Caltex's vision for the website.


The automotive marketing agency's efforts and strategic approach resulted in transformative outcomes for Caltex:

Enhanced Digital Experience
The new Caltex core brand website delivered an immersive and engaging digital experience, aligning with the brand's values and customer expectations. The modular component build allowed for easy updates and customization, ensuring the website remained dynamic and relevant.

Increased User Engagement
The revamped website attracted higher user traffic and engagement, with visitors spending more time exploring the various features and offerings. This led to improved brand loyalty and an increase in footfall at Caltex service stations.

Positive Client Feedback
Caltex commended the agency's commercial focus, timely delivery, and exceptional client service. The agency's commitment to pushing boundaries and delivering a first-class digital product impressed Caltex's stakeholders.

Strengthened Brand Presence
The new website projected Caltex as a forward-thinking and customer-centric brand within the competitive petroleum and convenience retail industry. It enhanced Caltex's reputation and differentiation in the market.


Through a collaborative approach, expertise in Sitecore DXP integration, and meticulous project management, the automotive marketing agency successfully elevated Caltex's core brand website into a best-in-class digital platform. The enhanced digital experience, increased user engagement, and positive client feedback showcased the agency's capability to drive meaningful digital transformations and deliver exceptional results for its clients, further solidifying its position as a leading player in the automotive marketing landscape.

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